Agent-Driven Online Business in Virtual Communities
نویسندگان
چکیده
As Virtual Communities and electronic commerce are merging into each other, following the users wants and companies needs, at the same time electronic commerce is starting to support the whole buying process with agent technology adding efficiency and flexibility. We will discuss the integration of a multi agent market framework (CASBA) in a virtual community (VR-SHOP), which uses 3D graphical representations of the participants (avatars) to raise user acceptance and useability by providing a more natural interaction with the medium internet. As an agent driven online marketplace, the CASBA system will provide an open, automated and flexible platform for electronic commerce. It supports parallel negotiations, following user specified utility functions and rule-based strategies, and various kinds of auctions.
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